Brand & Creative Strategy

What I Do

I build brands, campaigns, and experiences that connect the dots between a company’s business objectives and the needs and desires of their audience. My wide experience across the world of strategy allows me to see the full picture, helping my clients build cohesive stories across their ecosystem.

About Me

With over 11 years of experience in the industry, I am proud to have worked on some of the world’s biggest and most influential brands—from Apple and National Geographic, to JPMorgan Chase and HPE. My wide experience across verticals, audiences, and business models allows me to bring a fresh perspective to any project I take on, looking for surprising overlaps and tensions to ground my insights and strategies.

Before joining the industry, I graduated Cum Laude from Duke University. Today, I am a proud parent to my one year old son and five year old wolf-lookalike-dog, living in the suburbs of New York City with my husband.

Services

    • Brand Positioning 

    • Portfolio Architecture

    • Visual & Verbal Identity

    • GTM Strategy

    • Channel Planning

    • Campaign Development

    • Creative Briefing

    • Messaging & Voice

    • Content Strategy

    • White Space Analysis

    • Product Roadmap

    • Annual Planning

Approach

Discover

Immerse myself in the brand, category, and audience to uncover key insights

  • Brand Audit

  • Audience Segmentation

  • Competitive Analysis

  • Category Research

Define

Build an overarching strategy and approach to guide creative development

  • North Star Strategy

  • Objectives & KPIs

  • Strategic Pillars

  • Creative Brief

Drive

Ensure successful creative execution through helpful tools and frameworks

  • Messaging

  • Tone of Voice

  • Channel Planning

  • Customer Journey

Previous Clients